The Power of Augmeted Reality
The Panerai AR App for iPhone is the meeting point between Swiss horology and the most advanced technology of the future. Put on the bracelet, frame it with the iPhone camera and thanks to augmented reality the Panerai watch will instantly appear on your wrist, giving you the opportunity to try one of the most extraordinary Panerai creations.
Attention to details
To achieve a photorealistic effect we used the photogrammetry technique with stunning results. The watches have been recreated down to the smallest details, as well as the inside mechanism and strap. The displayed time is also synchronized with the smartphone's time, so that the user has the feeling of wearing a real watch.
A HUGE SUCCESS
Shortly after the app release, Panerai has saturated its market for the next 3 years, and even asking us to temporally remove the app due to the numerous orders!
