Circle of Harmony
In partnership with Out There, Centounopercento created the B2B and B2C presentation events for Natuzzi's 2022 "Circle of Harmony" collection. Viewers are guided by Creative Director PJ Natuzzi through four inspirational worlds, each representing specific elements of the brand's Apulian roots and portraying unique features of the new collection.
Natuzzi Italia took part in Milan Design Week, with an immersive digital B2C experience accessible through a custom website. Users could access eight portals, each dedicated to a product room, and explore the respective features in 3D.
Discover the experience here.
Discover the experience and take part in a journey through four digital Mediterranean worlds, introduced by the designers of the collection.